Browsing CategoryBusiness

Marketing Tips for Small Firms and Independent Consultants

Getting the word out about your business can be a challenge if you work for a small firm or as an independent consultant. While marketing isn’t cheap, there are some ways to make your presence known and build your brand on a budget. Here are just a few of the top marketing tips for small firms and independent consultants. Social Media Marketing If your company isn’t involved in social media marketing, it might be one of the few that isn’t online. Clients are increasingly using social media today to find new service providers and research companies before making a commitment.…

Important Things To Consider When Starting A Business 

Starting a business has become an increasingly more achievable goal for individuals in recent years. In particular, the younger generation are utilising technology to create their own careers. Although it has become easier to start up a business, there are still several important factors to consider before making the decision to quit your day job and strike out alone. Insurance It is vital that businesses protect both themselves and their customers by having the appropriate insurance in place. In particularly hazardous professions, there are plenty of different options for insurance. So, whether you need specific insurance for builders or Employers’…

How the Role of the Woman Has Changed in Modern Times

Over the past number of years, there has been a dramatic change in the role of the woman. Most adult women today will remember their grandmothers as being homeworkers. She was responsible for the cooking, the cleaning, and looking after the children. A job and a half in and of itself! Of course, things have changed tremendously. The women’s suffrage movement, the invention and ready availability of the contraceptive pill, and the necessity for women to enter the workplace during times of war, have ensured women will no longer be silenced into accepting the role of homemaker – unless they…

Pricing Based on a Customer’s Value and Cost

Getting more and more customers isn’t the solution to bottom line woes. It’s all about getting the right customers. Do you know which ones are making you money, and which are costing you money? Determining the profitability of each of your buyers is essential for a healthy bottom line. It means looking at a range of company tasks and the overhead expended to handle each customer. Here is a closer look at cost-to-spend, how to determine it and the benefits it provides. It’s All About Cost-to-Serve Cost-to-Serve means calculating how much it really costs your company to get your product…

How Hosted PBX Can Help Improve Business Productivity

In the quest for business success, companies typically go down many roads. Some may lead to no success, while others take them partially there. But to get to where the company enjoys its highest levels of success, the company must find ways to improve its business productivity. Business productivity is increased by improving many factors within the business. Achieving an increase can be accomplished in many ways with some being more efficient than others. In terms of the most efficient approach today, it is one that involves a combination of improving the efficiency of the company’s employees and the effectiveness…

Can Investing In Customer Service Benefit Your Bottom Line?

Yes – investing in customer service is proven to benefit your bottom line. Remember that the service customers receive go beyond the point of purchase. Not only does integrated customer service encourage customer satisfaction and improve the perception of a brand, it increases motivation of your employees. Your customer service team is the main point of contact for customers. Whether it’s in house, by telephone or on the shop floor, no matter what the level of service you provide to a customer, it is still a form of customer service. From helping a customer find a product in your store…

Dream of Being a Surgeon? Here’s What the Road Ahead Looks Like

If you’re passionate about knowledge, have a deep desire to help people heal and overcome serious illnesses, have the intellectual acumen to get exceptional grades, have high self-confidence, and the self-discipline to handle a long and very rigorous learning and development path, then you might indeed have what it takes to join the ranks of the one of the most important — and indeed, most lucrative professions in the world: being a surgeon.