How to Set Up Your Company’s Online Profile

If you wish to increase your chances of success in business then the internet is going to be intricate to all that you do. Regardless of whether you operate your business online or not, it is essential that you can show off your company and what it does to the wider world.

The way in which people are searching for products and services in today’s world is though the use of their tablets, laptops and phones and if you wish to be found by new customers then you need to put yourself in the biggest shop window in the world, the internet, and here is how.

Before You Start

Before you get started with setting up your online profile, you need to ensure that a couple of things are in place. The most important of these is to check out what kind of reputation you have online, if this is negative then that last thing which you will wish to do is to shine a spotlight on your business. You can read some reviews to find out just how important this aspect of business is and then elect a company to help manage your online reputation.


A simple business website will be central to all that you do online and you should ensure that you invest some time on making sure that it looks great and performs well. A website should be informative and clean looking, speedy and provide customers with a full package of information which details all aspects of your products and services.

Social Media

Equally important as your website are social media accounts and at the very least your business should have Facebook and Twitter pages set up. Social media is the fastest and most effective way for you to reach out to customers new and old, it is a tried and tested way of growing the image of your company and your brand and you will have access to millions of sets of eyes in a matter of seconds.

Review Sites

You should be actively encouraging customers to leave feedback and reviews and the best way to do it is to register your business with sites like Google and Yelp. If you are selling products then consider registering with comparison sites and put your business and its products in front of the world to be reviewed. If you are confident in what you do then this is a great way to encourage more business.


Contacting top influencers in your industry is a great way to grow your online profile and if there is a blogger who writes about your products for example, then they can help you to grow online. Sending free trial products out there is a great way to get this feedback and just one successful blog post could see a great deal of new business through your door.