There’s nothing more American than going into business for yourself. Indeed, starting a company from scratch is one of the most exhilarating –– and challenging –– endeavors anyone could hope to undertake. The truth is though, plenty of inexperienced entrepreneurs underestimate just how difficult the process of starting a business can be. There are so many different aspects to manage –– from logistics, to web development, to recruitment, to budgeting –– it’s a wonder anyone can keep it all together. With that in mind, today we’re here to lend a helping hand to new business owners. Here’s a quick-and-easy guide to build a marketing campaign for your fledgling business, so that you can scratch one big item off your to-do list:
Develop Buyer Personas
Ideally, you should already have an idea of who will likely want to purchase your product or service. Still, crafting detailed buyer personas will help you market more effectively and avoid wasting money on inept tactics.
Start Creating Content Today
Yes, even in 2018 business blogs still matter a great deal. However, content creation is a long-term strategy that needs consistent TLC if you’re ever going to yield results from it. That’s why it’s crucial for new business owners to prioritize content right from the start. The sooner you commit to a regular blogging schedule, the sooner your SEO efforts will come to fruition.
Be Social on Social Media
It’s crazy to think, but the idea of businesses actually using social media to socialize with potential customers is practically a novel concept for most professionals. Yet, one of the best ways to establish yourself (and your brand) in a new market is to engage personally with leads and customers. And social media is one of the best places to reach out and make connections. Don’t be afraid to share your story, and let your personality come across in your posts; developing a unique voice for your company will help set your operation apart.
Set Reasonable Targets
When it comes to advertising online, it’s important for new business owners to focus on attainable goals and niches. New businesses tend not to have much extra capital to burn, so make sure to form advertisements you’re confident will lead to tangible returns. Going toe-to-toe with industry leaders right out of the gates will probably end in disaster.
Keep it Simple
Odds are, most new business owners don’t have a degree in marketing and advertising. It’s also likely that many new business owners won’t know the difference between a push and pull marketing strategy, or how to set up an AdWords account, or how to measure landing-page effectiveness. At the end of the day, it’s unwise to try and implement strategies and techniques you don’t understand. Either keep your efforts simple and moderate until you develop a deeper understanding, or else get in touch with a professional marketing staffing agency for some outside help. Trying to do too much on your own will likely end up hurting your business in the long run.