Want to be the business that has customers lining up out the door? Truth be told, there isn’t much that separates the business that has a decent following and one that has a dedicated following. By all outward appearances, these two businesses would look almost exactly the same, but when you would analyze the wildly successful business’ approach to customer service, the reasons behind their popularity would become crystal clear. Robert Bassam applied the principles of Occam’s razor to customer service when he was starting up his auto dealership empire years ago. If you apply them to your enterprise, we…